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Fr'Hank Vegan Burger
Advertising Campaign
The terroir in the spotlight!
Revisited recipes from the French region
100% local
Seasonal product.
Concept : The Fr'Hank Vegan Burger
Hank Vegan Burger is the leader of vegan fast food in France and wants to develop its activity to a national scale.
Based on tough analysis, insights and trends, we came up with a creative strategy to develop the brand.
- Reach a new target that is not vegan
- Create a new concept that is based on vegan burger
- Settle in a new city
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