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Fais pas genre
Advertising campaign
In France, 6% of 18-44 year olds define themselves as non-binary.
More and more brands are adapting to meet the needs of consumers ... especially fashion brands, with unisex fashion. Yet many non-binary and transgender people do not feel fully represented: lack of colors, style, originality ... they sometimes have the impression that for brands, "unisex" was synonymous with "neutral . "
So I imagined a rebranding and a fictitious advertising campaign for the ONEDNA brand, a unisex fashion brand that wants to break free from stereotypical codes of "neutral genderless".
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