Artea
Branding & Artistic Direction
Artea stands out for the only place in Paris gathering art (in all its forms) and people. It is a place of shairng between umans. A gallery, a theater, a cinema, a concept-store with artistic materials to sell, and a coffee shop where you can enjoy a drink while admiring artworks that are exposed or discuss with your peers.
In a world where art is seen as a far concept that only a few of us can understand and appreciate, Artea wants to be accessible for all and promote modernity and youth. The aim is to modernize the concept of art, making of it a way to gather and share around the same topic.
Thus, Artea is developing a new visual identity, for its sotre, its website and its social networks, to create a real brand with a real community.
a mix of colors : to gather people
pastel colors : to appeal and modernize the concept of art
abstract patterns : we let people imagine and build their own thoughts instead of imposing art. There is no need to understand art, but everyone has to feel it.
LOGO





GRAPHIC CHART





SHOP SIGN




DIGITAL


